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Danone Baby Nutrition appoints LBi

Danone Baby Nutrition has appointed global marketing and technology agency LBi as its search agency for the baby advice sites Aptaclub and C&G Baby Club. […]

The strategy will involve the creation and curation of relevant content aimed at mums of babies aged 6 months+, and the distribution of this content via social channels.

This activity will be supported by LBi’s Audience Engagement Platform, a proprietary technology which enables the distribution, measurement and optimisation of content across multiple media channels. […]

viaDanone Baby Nutrition appoints LBi.

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