Danone Baby Nutrition has appointed global marketing and technology agency LBi as its search agency for the baby advice sites Aptaclub and C&G Baby Club. […]
The strategy will involve the creation and curation of relevant content aimed at mums of babies aged 6 months+, and the distribution of this content via social channels.
This activity will be supported by LBi’s Audience Engagement Platform, a proprietary technology which enables the distribution, measurement and optimisation of content across multiple media channels. […]