Danone yogurt is linking QR codes with its loyalty program in Spain, enabling customers to scan the 2D bar code appearing on its products with their smartphones as a way to earn points.
Each Danone pack will feature a unique code with consumers able to earn up to $50 per month in discount coupons. Danone has also launched its first multiplatform mobile application so that users can quickly and easily scan the QR codes. It has been downloaded more than 30,000 times in the first three weeks.[…]