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L’Oreal USA Taps into M2M to Entice Consumers

L’Oreal USA, the largest part of the L’Oreal Group of cosmetics, is set to begin bringing its advertising to life through M2M by making every consumer touch point a platform for mobile transaction and promotions.

By embedding instant purchase technology from mobile platform developer PowaTag into its print and digital advertising, the company will be able to tie its customers to it even more securely than they already are.

viaL’Oreal USA Taps into M2M to Entice Consumers.

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