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Music Business Plays to Big Data’s Beat – WSJ

The music industry has long feted its star executives for their gut instinct and intuition. But for the past few years, the world’s biggest record company has started evaluating employees by a less sexy measure: their interest in big data.

At Vivendi SA’s Universal Music Group, a database built years ago by interns has evolved into a robust analysis tool that has become central to the company’s business plan.

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viaMusic Business Plays to Big Data’s Beat – WSJ.

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